Mariano Amartino is Microsoft Startups Director for Americas, where he runs the startups programs and engagements with the innovation ecosystem. Prior to this he was Managing Director of Wayra, Telefónica´s OpenFuture start-up Accelerator running operation on 12 countries in the region where Wayra has a portfolio of more than 600 innovative companies in 20 different digital industries. He currently serves as board member and advisor for several startups and still blogs at uberbin.net one of the first spanish blogs where he covers Online Communities, Internet and New Media topics.