Florian is the Founder and co-CEO of Loft, which is reinventing the process of buying and selling real estate in Latam by leveraging technology and data to transform painful and bureaucratic processes into simple experiences. Loft is backed by leading global fintech and proptech investors such as Andreessen Horowitz, QED, Thrive, Fifth Wall and Monashees and has raised more than $900M in debt and equity capital to date.


Previously, Florian co-founded Printi, Latam's leading online printing marketplace, having started the company in 2012, raising over $50M in equity and ultimately selling the business to US-based global online printing leader Vistaprint (Nasdaq:CMPR).


In addition to his entrepreneurial endeavors, Florian is an active angel investor, having invested in over 80 companies globally. In Brazil, his investing evolved into the formation of Canary, the leading seed-stage investment firm in the region where he currently serves as an Investment Partner. Canary has over $150M in AUM and has invested in over 60 companies since its inception in 2017 and is continuously ranked as a top investor in the region.


Florian is passionate about startups and entrepreneurship and serves as an advisor to a number of early-stage companies around the world. Since 2014 he is an Endeavor Entrepreneur, an organization that supports high-impact entrepreneurs across the world. He currently resides in São Paulo and is married to Geraldine and together they have a small dog called Kingsley.